Ready-set-go! Let's explore the new movements in digital design together! Ingrid will take you through this year's themes: Design for Change, Be a Design Rebel and Immersive Worlds & Mixed Realities.
When we quantify the success of design we obsess over utility and task completion; retention, monthly active users, conversion. What about having fun?When the current dogma is to describe good design as “clean”, “minimalistic”, and “effective", how much room is there left to express emotion in design? In this talk we’ll dive into the details of a redesign of Minecraft and look at how UI design is approached fundamentally differently in games and apps, and what the two camps can learn from each other.
Meditation has become something that we hear about all the time in the age of digital connectedness. However, it remains out of reach for many of us, largely due to misconceptions or a lack of understanding. In this talk, we’ll explore how the Headspace design team uses our unique brand and science-based methods to connect to a modern audience.
Akarsh Sanghi, N26
Kyle Peatt, Shopify
N26 is disrupting the banking industry with their innovative banking app. They believe that creating an emotional connection between the product and the user can increase engagement, trust, and satisfaction, especially when the product is about people's money. In this talk, Akarsh will reflect upon how design has played an essential role in empowering him and the team at N26, to rethink the concept of banking.
Enterprise software for business. The words immediately bring to mind hundreds of menus and an overload of information on screens — designer’s worst nightmare. At Shopify, Kyle and his team are fighting against the idea that designing for businesses means not designing for people. Kyle leads an interdisciplinary team that designs straightforward solutions making life easier for millions of users worldwide. In this talk, he will share his design philosophy and how you can make designing for businesses fun, interesting, and impactful.
Learn, experiment, and work with other designers
Learn how to use easing, timing to create motion that communicates and fits your brand.
We’ll use CSS and hands-on exercises to explore how the details of an animation can make the difference between animation that’s just OK and animation that is effective and meaningful.
Become confident and creative in your own (UI) writing
Writing is intimidating, but it’s something we all need to do from time to time.
In this workshop Ben will take the participants through a series of writing exercises.
Participants should leave this workshop with tools to feel more confident and creative in their own writing.
Bruno Maag, Dalton Maag
& Tobias Røder Studio
Already over two billion humans around the world use mobile devices for their day-to-day communication. Traditional media is about to change, and the choices of typeface and its applicability come to play an essential role in this process, as this affects the content directly! In this talk, Bruno will explore how Variable Fonts creates new opportunities for optimized presentations of written words in UI's. Get seated and explore the future of typography in the new age of dynamic interfaces!
Tobias Røder is a self-taught independent Graphic Designer who has designed stand-out identities for the Danish Government, Tuborg, and Lars von Trier's movies. In an industry that tends to wrap things up – in patterns, colors, shapes, and effects – he likes to unwrap. Get inspired by Tobias' rebellious design approach and dive into the process of creating iconic and provocatively simple identities.
Hands on Games
Get ready for some hands-on action and designing your first game!
In this game design workshop, you will learn how to analyze and understand games.
You will learn about the five key principles that stand in the heart of every game and how to use them for building products, digital and analog alike.
You will gain a new perspective on product design and have a DIY game of your own to show for it!
Just Eat & DR
Open Stage is where the Design Matters participants get a chance to show of their own projects.
Timothy Salter-Hewitt from Just Eat in Bristol will talk about how Just Eat has used VR to visualize patterns for take-away orders in London. They used massive amounts of real delivery data in order to add value to restaurants in the future.
Christian Bulmahn from Bayerischer Rundfunk will tell us about the design of the 'Ankommen' app. The app was created together with the German government to help refugees to learn German and to apply for a residency permit.
Finally, Niels Rinder from the National Danish Media station, DR, will share the story behind a new series of accessibility services icons for national and now global distribution - easy to generate for everybody in meta data.
The true value of Design still remains a mystery to many leaders and organizations. That mindset is about to change. McKinsey Design has been studying the design actions and financial performance of 300 organizations over the past 5 years to better understand and quantify the relationship between good design and business outcomes. Ben will preview the results of this global study and how this can help leaders understand the value of design.
The Outline is a magazine that rebels against an increasingly uniform approach to digital media design. At The Outline, the Jack likes to break the rules of graphic design to keep it interesting. With a passion for internet brutalism, his team designs eye-catching compositions with distorted, weird and colorful elements, and challenges our understanding of what is good taste. Get seated for a masterclass in becoming a true design rebel yourself!
Many of us want to design a better world for everyone. But, designing for good within business is limited to ‘pro-bono’ or ‘corporate social responsibility’ initiatives. This sidelines social impact as an option, rather than a necessity for modern business to thrive. So, how do we change this? How do we serve the underserved while serving our businesses? In this talk you’ll hear little-known case studies from small and large businesses, and gain insight on how as designers, we’re uniquely positioned to lead change.
Henrik Vibskov is a Danish and internationally acclaimed avant-garde fashion designer, musician, and artist! In this talk, he will share his creative processes whether it's about designing tantalizing and colorful clothing collections, composing his own music or creating playful and large-scale art installations across the world. So get ready to move beyond the field of digital design, and get lost in Vibskov’s twisted mind!
Iris Gold welcomes you into her world of ’hippie hop’ – a colourful and infectious amalgamation of retro hip-hop, soul and power pop with a generous sprinkle of flower power.
The disconnect between the better world you imagine as a designer and the reality of what you feel capable of changing can feel demoralizing. At Dropbox, designers follow a rigorous research process that sometimes reveals surprising, seemly-small findings with big implications. Listening to these small learnings can help build conviction about how the world can be better. Anisha will share how this process of learning has helped Design lead big changes at Dropbox, including our re-brand, leading our efforts towards gender-balanced team, and designing more humane ways of working.
Apps and websites are littered with text, and when you read, you experience the words as if spoken. This voice is every bit as real as color or motion on a digital screen — it’s an illusion of our making, and it’s there to be designed. Words are often the most important design element in a product, but designers rarely handle them with the same care or conviction that we have for visual patterns. We can do better. In the spirit of Dieter Rams, I propose a series of simple principles to help us design better with words. I find lessons in neuroscience, fairy tales, and examples from my own work at Medium.
Vanessa will tell the story of how musical.ly (now TikTok) became a worldwide sensation, and what role design played in this. She will talk about how the visual style was first created and how it has later evolved - involving decisions to change key features that users loved. She will also share her view on how to reduce the friction of content consumption and create a smooth and immersive experience of watching videos.
Alex Bronkie, Netflix
& Val Head
Alex Bronkie will share the process of designing cinematic experiences for mobile UI at Netflix.
The design challenge was to make sure that watching and finding series on Netflix also is enjoyable on even the smallest screens. This led to a feature that may seem familiar but revolutionizes the way users find tv shows and movies. In this talk, Alex will share her learning on designing for immersion, the challenges that the team faced in designing this new feature, and how the Netflix culture is built to reward rebels.
Animation is a powerful design tool that designers all too often ignore. When used with style, animation has the power to engage, communicate and improve interactions. Val Head is a Web Animation Expert and Designer, and she will share her learnings on how to use motions effectively to make your work stand out and to approach projects differently. In this talk, she will reflect upon where animation can best inform UX and how to build more sophisticated interactions for web and beyond.
+ Design Salon
Learn how this Design Lead brings together designers and immigrants to co-design services that improve the quality of life for refugees! At The Finnish Immigration Service, Mariana and her team have redesigned the experience of waiting for residence approval - making it more engaging by employing chatbots. Take a seat and explore the potentials of designing together with vulnerable groups from a governmental agency and learn how co-design can be used to overcome cultural differences and language barriers!
The Design Salon is a moderated interview with some of the speakers, where you can ask questions in an open and relaxed atmosphere.
Participants in this Salon are designers from Dropbox, Amazon and inLand.
With Headspace designers
As designers, we rely on a varied toolkit that includes visual design, UX flows, interaction, animations, design systems and much more. While these are valuable for creating functional and aesthetic designs, they may not be as useful in helping us get at the root of users’ needs.
In this workshop, we’ll walk you through how you can use behavioral science to better tackle the problems at hand – and by understanding how users interpret information, make decisions, and how they choose to take action, we can deliver more effective and meaningful solutions.
Alfredo Riuz, IBM
Lorena Pazmino, Magic Leap
AR and VR are changing UX as we know it. For designers, mixing realities in immersive worlds represent a new land of opportunities and challenges. Alfredo will talk about the importance of finding the right balance between the real and the virtual, 2D and 3D to make the best transition of experiences. He'll also share the story of how he and his team are creating the next generation of enterprise solutions and how it has be used to sign a Major League Baseball player’s contract.
There’s a lot of new challenges that a designer encounters when creating Mixed Reality experiences. Some of those challenges are related to the designers toolbox, but others are more like moral and ethical dilemmas.
Lorena Pazmino will talk about some of the challenges of designing for MR, the UX principles and reasons behind the Visual Design approach of LuminOS and it’s core applications, the road to designing inclusive representational avatars in an additive color space space, and about LominoUI, the first font designed for MR.
Tools for bridging the worlds of business and design
As a follow-on to the main stage presentation on “The True Value of Design,” two designers from McKinsey Design will host a workshop on how designers are changing the consulting industry for the better.
Attendees will walk away with:
- A new set of tools for talking about the business value of design
- Real world case studies of where designers are creating new impact in the world
How digital design
can help simulate
This session will take you through the process of designing for new natural interfaces and what challenges and opportunities we might be facing in world where people don't look at screens but through them and where technology doesn't just live in your pocket but lives on wheels. SPACE10 in collaboration with Norgram have designed and released a new global playful research project named "Spaces on Wheels" exploring what Autonomous vehicles might mean for people's life in the city and how technologies like Augmented Reality can be used to simulate that potential future before it happens.
42% of Americans don’t trust charity. The nonprofit organization charity: water is on the mission to bring clean and safe drinking water to every person on the planet. But to succeed in this mission, Alyson and her design team are changing the way people feel about giving. In this talk, Alyson will take you through how charity: water has designed the donor experience to inspire generosity and engagement, and make visible the impact that the organization makes in the world!
Game UX is often driven by emotional design, the act of evoking appropriate emotions that create positive player experiences. As Game UX Designer, Felix strives to understand and define a player’s emotional journey throughout different touch-points in a game, whether if he is training in Skill Games, winning Cup Final in Manager Career, or making key decisions in 'The Journey'. Felix will talk about how to identify the right emotions to deliver and make sure these moments are meaningful contextually. And finally, he will inspire other designers to utilize Game UX techniques to craft meaningful emotional journeys.
TeYosh is a multidisciplinary, independent design duo who uses humor and cutting-edge visuals to step out of the line and create rebellious visual expressions for brands and self-initiated projects. TeYosh is curious about how our social lives move to virtual spaces and reshape our behavior and language. In this talk, they will present projects on this topic and demand your attention by serving an explosive cocktail of pop fun and brutalist elements.