Alfredo Ruiz

Design Lead


Alfredo Ruiz is a Design Lead at IBM Design. He leads a global team creating the next generation of enterprise solutions, exploring the intersection of data analysis and cognitive technologies with Augmented Reality and Mixed Reality.

Alfredo's objective is to develop user-centered designs that emphasize the emotional connection between the individual and the product. His previous work experience includes companies such as Boeing, Nike, United Healthcare and, Nokia. 

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