Felix Lai is an User Experience Designer on EA SPORTS FIFA, the world's most popular sports videogame.
Over the past three years, he has helped innovate many of FIFA's popular game modes and led the end-to-end user experience of The Journey, the story mode within the FIFA game.
Prior to joining FIFA, Felix received a Yellow Pencil in the Digital Design Category from D&AD New Blood Awards. He holds a Bachelor of Science degree in Interactive Arts and Technology.
