Masuma believes that design can play a transformative role in solving the most challenging problems we face today — from global health issues, to access to technology, information and knowledge. As a Design Director at Amazon, Masuma leads teams whose work impacts millions of customers globally. She is responsible for organization-wide direction for product strategy and the development of digital experiences. Her thought-leadership on design for widespread change is grounded in the belief that technology is an accelerant, not the answer.