Many of us want to design a better world for everyone. But, designing for good within business is limited to ‘pro-bono’ or ‘corporate social responsibility’ initiatives. This sidelines social impact as an option, rather than a necessity for modern business to thrive. So, how do we change this? How do we serve the underserved while serving our businesses? In this talk you’ll hear little-known case studies from small and large businesses, and gain insight on how as designers, we’re uniquely positioned to lead change.
The disconnect between the better world you imagine as a designer and the reality of what you feel capable of changing can feel demoralizing. At Dropbox, designers follow a rigorous research process that sometimes reveals surprising, seemly-small findings with big implications. Listening to these small learnings can help build conviction about how the world can be better. Anisha will share how this process of learning has helped Design lead big changes at Dropbox, including our re-brand, leading our efforts towards gender-balanced team, and designing more humane ways of working.
Imagine waking up to a new adventure every day without spending a single minute of your time driving, flying or commuting. Friga is the self-driving hotel that lets you travel exactly where you wish to. Friga takes care of the driving, while you get a good night's sleep, so you can arrive well-rested exactly where your chosen adventure begins.
A project exploring designing for vulnerable groups
Social anxiety affects a large number of people’s lives worldwide and we want to change that! Fly Bird is an app that helps people reduce their social anxiety through evidence-based treatment methods. The ‘heavy’ subject is delivered to them through a calm universe and gamification. The user is taught about what their physical symptoms are good for and supported to gradually address what triggers their different anxieties.
How do you find your “place” in the design universe? From starting out as a self-taught web designer to a career spanning UX design, product design, frontend development and design strategy - Tey will take you on his journey working at agencies, in-house and freelancing around the world, and the all-important lessons he’s learnt along the way.
When we quantify the success of design we obsess over utility and task completion; retention, monthly active users, conversion. What about having fun? When the current dogma is to describe good design as “clean”, “minimalistic”, and “effective", how much room is there left to express emotion in design?
Alex Bronkie will share the process of designing cinematic experiences for mobile UI at Netflix. The design challenge was to make sure that watching and finding series on Netflix also is enjoyable on even the smallest screens. This led to a feature that may seem familiar but revolutionizes the way users find tv shows and movies. In this talk, Alex will share her learning on designing for immersion, the challenges that the team faced in designing this new feature, and how the Netflix culture is built to reward rebels.
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